Journal of Global Tourism

Global Tourism Transformation: A Review of Destination Marketing Innovations and Strategies

Gayatri Sukand — Wed, 04 Dec 2024 00:00:00 +0000

The transformation of global tourism has driven various innovations and marketing strategies to face the increasingly fierce competition in the digital era. With the emergence of new technologies such as augmented reality (AR), virtual reality (VR), and big data, tourist destinations are able to provide more personal and immersive experiences for tourists. This study aims to explore technological innovations and effective marketing strategies in increasing the attractiveness and sustainability of tourist destinations. Using a literature study method, this study analyzes various scientific articles from reputable databases that discuss the application of technology, experiential marketing strategies, and sustainability approaches in the tourism industry. The results show that the application of VR and AR technology can increase tourist engagement, while experiential and sustainability marketing strategies increase loyalty and destination image. In addition, big data allows for effective personalization of marketing content, while sustainability approaches attract environmentally conscious tourists. This study concludes that the integration of digital technology and experiential marketing and sustainability can strengthen the competitiveness of tourist destinations in the global market. These findings provide practical guidance for tourism managers in developing innovative, sustainable, and adaptive strategies to changing trends.

Revitalizing Rural Tourism: Local Economic Revival Through Community-Based Tourism Models

Timilehin Olasoji — Wed, 04 Dec 2024 00:00:00 +0000

Tourist rural play a role important in strengthening economy local, especially in areas rich in culture and nature However not enough develop in a way economy. In this context, the tourism model based on community (CBT) emerged as approach strategic to revitalize sector tourist rural with involving public local in management, so that impact the economy can be enjoyed directly by the community local. This study aims to evaluate the effectiveness of the CBT model in improving economy rural areas and improve involvement community local. Using approach qualitative descriptive, data collected through interview in-depth and observation participatory in some village tourism in Indonesia that has implementing the CBT model. The results of the study showed that CBT is capable increase income community, strengthening independence economy, and maintain sustainability culture as well as environment. Although thus, the success of this model is greatly influenced by support. policy, skills management community, and engagement active from all over element society. The implications of this study indicate that structured implementation of CBT can be catalyst for development sustainable economy in the region rural.

The Economic Impact of Global Tourism: A Review of Contributions and Challenges in Developing Countries

Kowo Solomon Akpoviroro — Wed, 04 Dec 2024 00:00:00 +0000

Global tourism has been one of booster main growth economy in developing countries, which contributes significant to improvement income national, creation field work, and development infrastructure. However, this contribution is faced with various challenges, such as dependence economy, vulnerability to global crisis, and its impact environment that needs managed in a way sustainable. This study aims to analyze impact economy from sector global tourism in developing countries, with highlight its role in improving welfare economy at a time identify challenges that arise from dependence on this sector. The research method used is study library and analysis of secondary data taken from various sources source relevant international, such as report annual report from the World Tourism Organization (UNWTO) and the World Bank. The research results show that although sector tourism contributes positive to growth economy, developing countries often face limitations in optimizing profit term long consequence lack of investment sustainable, instability global economy, and the need improvement capacity management destination. This finding underlines the importance of diversification strategy economy and improvement sustainable infrastructure to mitigate risks related. The implications of this study are recommendation policies that can help developing countries to be more resilient in the face of challenges and take advantage of potential global tourism in general maximum.

Analysis Trends and Preferences Muslim tourists towards Halal Tourism Destinations

Diana Magfiroh — Sat, 07 Dec 2024 00:00:00 +0000

This study analyzes the trends and preferences of Muslim tourists in selecting halal tourism destinations. Using a mixed-methods approach, which includes surveys and interviews with 400 Muslim tourists, the research reveals that key factors influencing destination choices include the availability of halal food (78%), prayer facilities (65%), family-friendly environments (55%), and cleanliness and safety (50%). The study also explores the role of technology, with 55% of respondents using halal tourism apps to plan their trips. The findings highlight challenges such as the lack of halal information (45%), insufficient halal certification at non-Muslim destinations (40%), and language barriers (30%). The results indicate that there is a growing demand for halal tourism infrastructure, and suggest strategies for improving halal certification, enhancing digital tools, and increasing transparency in destination offerings. This study provides valuable insights for tourism stakeholders in developing more inclusive and competitive halal tourism markets.

Influence Tourist Sustainable to Preservation Environment and Culture: Review Global Literature

Ezinne Abozi — Wed, 04 Dec 2024 00:00:00 +0000

Tourist sustainable become Topic central in efforts guard sustainability environment and culture, especially in destinations tourism that experiences pressure from the height amount visits. The background of this research is increasing global awareness of importance friendly tourism environment and oriented culture as solution to maintain sustainability environment at a time honor wisdom local. The purpose of this study is to understand influence implementation tourist sustainable to preservation environment and culture through review global literature, which includes studies from various countries with different challenges and successes. The method used is approach review literature systematic, collecting and analyzing literature scientific from various source related implementation tourist sustainable in various regions. The results of this study indicate that tourist sustainable own influence significant positive to preservation environment and culture, especially through subtraction impact negative environment and improvement participation public local in management tourism. However, there are also challenges in its implementation, such as need will supportive policies as well as supervision sustainable. This article is expected to provide insight comprehensive for stakeholder’s interest in understanding importance tourist sustainable as tool preservation environment and culture.